Flowbridge: Create a Website for a Federation

Analysis, commitment, dedication and collaboration in the name of respect for the end user. A quick and punctual path towards the creation of the new website for FIMMG SALERNO

INTRODUCTION TO THE PROJECT

Creare un nuovo sito web per una Federazione come FIMMG SALERNO è stata una sfida accolta con orgoglio e con un grande senso di responsabilità. Per Flowbridge è stata l'occasione di dimostrare come è possibile, modificando l'user experience dell'utente finale, avvicinare una federazione ai propri iscritti.

Siamo stati contattati da FIMMG per rinnovare il sito web, per compiere una analisi approfondita dei contenuti al fine di renderli più disponibili.
Dopo un attento studio dei comportamenti degli utenti del sito fimmgsalerno.org abbiamo potuto intraprendere un percorso di semplificazione con 4 principi guida: chiarezza, sostenibilità, semplicità, innovazione.

Sustainability

Clarity

Simplicity

Innovation

We have made it easier to read from any device, immediately integrating an optimization for smartphones and tablets.
The website was created exclusively using high contrast fonts and colors. This is in order to allow everyone a clear view of the contents.

With the aim of reducing the carbon print of each individual member, we chose low energy consumption servers and digitized the newspaper: "Tribuna Ippocratica" , while reducing paper consumption and energy effort due to shipments.

The right number of sections, ease of search, subdivision of the content categories in a few keywords labeled with different colors. The complex simplicity on this site was the illuminating beacon of the whole project. The ability to synthesize and the availability of the FIMMG Salerno board of directors to punctual and concrete meetings made everything more fluid.

To ensure full autonomy on the part of FIMMG Salerno, in the creation and modification of content, we have built a customized website and content management platform . We have trained the staff and ensured assistance in case of need.

INTRODUCTION TO THE PROJECT

Creating a new website for a Federation such as FIMMG SALERNO was a challenge accepted with pride and with a great sense of responsibility. For Flowbridge it was an opportunity to demonstrate how it is possible, by modifying the user experience of the end user, to bring a federation closer to its subscribers.

We have been contacted by FIMMG to renew the website , to carry out an in-depth analysis of the contents in order to make them more available.
After a careful study of the behavior of the users of the fimmgsalerno.org site, we were able to undertake a simplification process with 4 guiding principles: clarity, sustainability, simplicity, innovation.